Marcom Toolkit

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Overview

The College of Arts and Sciences’ marketing and communications team serves as a resource to members of the Case Western Reserve University community, as well as those who are interested in learning more about the college. In developing and directing marketing strategies and communication initiatives, we aim to promote the college and disseminate information effectively and efficiently.

Marketing and Communications Online Toolkit

For college faculty and staff looking for marketing, communications and event guidance, our team developed this toolkit of tip sheets and sample materials to assist you in developing and sharing messages with wide audiences, including faculty, staff, students, prospective students, alumni, donors and others.

Effective and efficient marketing and communications can help you dramatically increase visibility and attract resources for your area. Developing streamlined websites, designing engaging brochures, executing well-planned events, distributing informative newsletters, delivering compelling mass email messages, and managing a robust social media presence are all ways you can affect how your area is regarded by the constituencies who connect with you. Coordinating all of these actions into an integrated strategy is the goal.

This site includes advice and tips in the following areas:

If you need any assistance in your marketing and communications projects – even for topics not covered in this resource guide – or suggestions for developing this toolkit, please contact the Marketing and Communications department at contact-cas@cwru.edu or 216.368.5444.