Marcom Toolkit

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The College of Arts and Sciences’ marketing and communications online toolkit serves as a resource to offer guidance and sample materials for faculty and staff looking to share information and connect with wide audiences, including faculty, staff, students, prospective students, alumni and donors. This resource supplements content from the University Marketing and Communications website.

A strong marketing and communications strategy can dramatically increase visibility and attract resources for your area. Developing streamlined websites, designing engaging brochures, executing well-planned events, distributing informative newsletters, delivering compelling mass email messages, and managing a robust social media presence are all ways you can affect how your area is regarded by the constituencies who connect with you. Coordinating all of these actions into an integrated strategy is the goal.

If you need assistance in planning your marketing and communications projects – or have suggestions for developing this toolkit, please contact us at contact-cas@cwru.edu.

Page last modified: September 7, 2017