{"id":1624,"date":"2024-11-15T13:22:06","date_gmt":"2024-11-15T13:22:06","guid":{"rendered":"https:\/\/artsci.case.edu\/fridaylunch\/?p=1624"},"modified":"2025-10-26T02:05:47","modified_gmt":"2025-10-26T02:05:47","slug":"how-businesses-are-using-or-trying-to-use-generative-ai","status":"publish","type":"post","link":"https:\/\/artsci.case.edu\/fridaylunch\/2024\/11\/15\/how-businesses-are-using-or-trying-to-use-generative-ai\/","title":{"rendered":"How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI"},"content":{"rendered":"Center for Policy Studies Public Affairs Discussion Group – How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI. With Kalle Lyytinen, Ph.D., Iris S. Wolstein Professor of Management Design and Distinguished University Professor.<\/title><\/p>\n<table align=\"center\" width=\"640\" style=\"padding:3px\">\n<tbody>\n<tr>\n<td width=\"702\" align=\"center\" valign=\"top\" style=\"margin: -1.9px 2px 2px 2px;padding:5px\">\n<table style=\"padding:px\" align=\"center\" width=\"637\">\n<tbody>\n<tr>\n<td width=\"629\" colspan=\"3\" valign=\"top\" bgcolor=\"#ffffff\" style=\"margin: 2px 2px 2px 2px;text-align: center;font-size: 12px\">\n<p style=\"width: 100%;text-align: left;margin: 3px 0px 0px;font-size: 24px\"><img loading=\"lazy\" src=\"https:\/\/artscimedia.case.edu\/wp-content\/uploads\/sites\/238\/2024\/06\/07135207\/cas_logo_newsletters2.jpg\" alt=\"CAS\" longdesc=\"http:\/\/policy.case.edu\" height=\"100\" width=\"328\"><br \/><strong><font face=\"Arial, Helvetica, sans-serif\" color=\"#0a304e\">Center for Policy Studies<br \/>Public Affairs Discussion Group<\/font><\/strong><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<table>\n<tr>\n<td colspan=\"3\" valign=\"top\" bgcolor=\"#ffffff\" style=\"margin: -4px -4px -4px -4px;text-align: center;font-size: 0px\"><\/td>\n<\/tr>\n<\/table>\n<table style=\"margin: -1.9px 2px 2px 2px\" align=\"center\" width=\"640\">\n<tr>\n<td width=\"502\" valign=\"top\" style=\"padding: 3px\">\n<table width=\"627\">\n<tr>\n<td width=\"98%\" height=\"33\" align=\"left\" valign=\"top\" style=\"margin: 0px 2px 2px 2px;font-family: Arial, Helvetica, sans-serif;font-size: 24px;padding: 1px\"><strong><font color=\"#0a304e\">How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI<\/font><\/strong><\/td>\n<\/tr>\n<\/table>\n<table width=\"627\">\n<tr>\n<td width=\"70%\" align=\"left\" valign=\"top\" style=\"margin: 0px 2px 2px 2px;font-family: Arial, Helvetica, sans-serif;font-size: 14px;padding: 2px\"><img align=\"left\" src=\"https:\/\/artscimedia.case.edu\/wp-content\/uploads\/sites\/238\/2024\/06\/10224543\/lyytinen_kalle.jpg\" hspace=\"3\"><\/p>\n<p> <font color=\"#0a304e\"><strong>Kalle Lyytinen, Ph.D. – Iris S. Wolstein Professor of Management Design and Distinguished University Professor<\/strong><\/font><\/td>\n<\/tr>\n<\/table>\n<table>\n<tr>\n<td width=\"70%\" valign=\"top\" bgcolor=\"FFFFFF\" style=\"margin: 2px 2px 2px 2px;font-family: Arial, Helvetica, sans-serif;font-size: 14px;padding: 2px\"><font color=\"#0a304e\"><strong>Friday November 15, 2024<br \/>\n\t12:30-1:30 p.m.<br \/>Meeting Both In-Person and by Zoom<br \/>\nDampeer Room, Second Floor of Kelvin Smith Library<\/strong><\/font><font size=\"3\" color=\"#990000\"><strong>*<\/strong><\/font><br \/>\n<font color=\"#0a304e\"><strong>Case Western Reserve University<\/strong><\/font><\/p>\n<p><font color=\"#0a304e\">Dear Colleagues:<\/font><\/p>\n<p><font color=\"#0a304e\"><strong>This week\u2019s \u201cFriday Lunch\u201d discussion continues our occasional investigations of \u201cAI.\u201d I think it\u2019s fair to say that only the election has had as much hype. And according to its advocates, it\u2019s possible that only the election might be more important. Or not. As I said, there is a lot of hype.<\/strong><\/p>\n<p>This is the fourth of an informal series of discussions. We began in September of 2023 with Professor Kalle Lyytinen discussing \u201c<\/font><a href=\"https:\/\/artsci.case.edu\/fridaylunch\/2023\/09\/29\/why-not-to-panic-about-a-i\/\" target=\"_blank\" rel=\"noopener\"><font color=\"#0a304e\"><u>Why Not to Panic About AI<\/u><\/font><\/a><font color=\"#0a304e\">.\u201d Then in March of this year <strong>Satya Sahoo<\/strong>, Director of the Biomedical and Health Informatics Program in the School of Medicine, gave<\/font> <a href=\"https:\/\/artsci.case.edu\/fridaylunch\/2024\/03\/22\/thinking-about-generative-ai\/\" target=\"_blank\" rel=\"noopener\"><font color=\"#0a304e\"><u>an overview<\/u><\/font><\/a> <font color=\"#0a304e\">of some of the things generative AI can do, and how. This September Mark Turner, Institute Professor and Professor of Cognitive Science, spoke about \u201cArtificial Intelligence, Natural Intelligence, and Co-Intelligence.\u201d<\/p>\n<p>For this week\u2019s talk, Professor Lyytinen will discuss what might seem the most obvious topic for a distinguished Weatherhead School of Management professor. Namely, <strong>how are businesses actually using the stuff? To what effect?<\/strong> A <em>Wall Street Journal<\/em> report estimated that organizations will<\/font> <a href=\"https:\/\/www.wsj.com\/articles\/its-time-for-ai-to-start-making-money-for-businesses-can-it-b476c754\" target=\"_blank\" rel=\"noopener\"><font color=\"#0a304e\"><u>spend nearly $39 billion<\/u><\/font><\/a> <font color=\"#0a304e\">on Generative AI in 2024. Planned investment requires such massive computing power that generating the electricity has been called \u201c<\/font><a href=\"https:\/\/www.npr.org\/2024\/07\/12\/g-s1-9545\/ai-brings-soaring-emissions-for-google-and-microsoft-a-major-contributor-to-climate-change\" target=\"_blank\" rel=\"noopener\"><font color=\"#0a304e\"><u>a major contributor to climate change<\/u><\/font><\/a><font color=\"#0a304e\">.\u201d But lists of possible profitable businesses don\u2019t look<\/font> <a href=\"https:\/\/www.fool.com\/investing\/stock-market\/market-sectors\/information-technology\/ai-stocks\/how-to-make-money-with-ai\/\" target=\"_blank\" rel=\"noopener\"><font color=\"#0a304e\"><u>all that impressive<\/u><\/font><\/a><font color=\"#0a304e\">.<\/p>\n<p>My whole worldview tells me this is a very big bubble. But <strong>what do I know? I\u2019m a glass-half-empty kind of guy<\/strong>. I\u2019m eager to hear what Professor Lyytinen will tell us!<\/p>\n<p>Best wishes for safety and security for you and yours,<\/p>\n<p> Joe White<br \/>\n Luxenberg Family Professor of Public Policy and Director, Center for Policy Studies<\/font>\n <\/p>\n<hr width=\"100%\" style=\"padding:0px\" \/>\n<h3><font color=\"#0a304e\">About Our Guest<\/font><\/h3>\n<p><font color=\"#0a304e\"><strong>Kalle Lyytinen, Ph.D.<\/strong>, is the Iris S. Wolstein Professor of Management Design and Distinguished University Professor at Case Western Reserve University. Lyytinen\u2019s research focuses generally on the content, form and antecedents of digital innovations and how they shape organizations and industries. His work helps organizations know how to identify, absorb, manage, implement and be transformed by digital innovations. His research has focused on the content and logic of digital innovation, digital innovation regimes and infrastructures, organizing and processes of digital innovation, how digital technology shapes engineering and design practices, and how organizing affects software development outcomes \u2013 especially in open source development. Lyytinen has also studied in the past the adoption of new technologies- especially mobile technologies, new collaboration forms enabled by technologies, and new ways to determine large scale system requirements. He has also written articles on research methods, theory and how to theorize of phenomena which is fast changing and dynamic. His teaching interests have focused on digital innovation theory, new business venturing, design theory and methods, research methods and theory.<\/font><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n<table>\n<tr>\n<td colspan=\"3\" valign=\"top\" bgcolor=\"#ffffff\" style=\"margin: -4px -4px -4px -4px;text-align: center;font-size: 0px\"><\/td>\n<\/tr>\n<\/table>\n<table style=\"margin: -4px 2px 2px 2px;padding: 0px\" align=\"center\" width=\"640\">\n<tr>\n<td style=\"margin-top: 0px;padding: 0px;font-family: Arial, Helvetica, sans-serif;font-size: 14px\">\n<p align=\"center\"> Visit the <a href=\"http:\/\/fridaylunch.case.edu\"><font color=\"#004480\">Public Affairs Discussion Group Web Site.<\/font><\/a><\/p>\n<p align=\"center\"> Center for Policy Studies | Mather House<br \/>\n 111 | 11201 Euclid Avenue |<br \/>\n Cleveland, Ohio 44106-7109 | Phone: 216.368.6730 | <a href=\"mailto:padg@case.edu\"><font color=\"#004480\"><u>padg@case.edu<\/u><\/font><\/a> |<br \/>Part of the: <a href=\"http:\/\/www.case.edu\/artsci\"><font color=\"#004480\"><u>College of Arts and Sciences<\/u><\/font><\/a><\/p>\n<p align=\"center\">© 2024 Case Western Reserve University |<br \/> Cleveland, Ohio<br \/>\n 44106 | 216.368.2000 | <a href=\"http:\/\/www.case.edu\/legal.htm\"><font color=\"#004480\"><u>legal notice<\/u><\/font><\/a><\/p>\n<\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Center for Policy Studies Public Affairs Discussion Group – How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI. With Kalle Lyytinen, Ph.D., Iris S. Wolstein Professor of Management Design and Distinguished University Professor.<\/p>\n<p style=\"width: 100%;text-align: left;margin: 3px 0px 0px;font-size: 24px\"><strong>Center for Policy StudiesPublic Affairs Discussion Group<\/strong><\/p>\n<p> <strong>How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI<\/strong><\/p>\n<p> <strong>Kalle Lyytinen, Ph.D. – Iris S. Wolstein Professor of Management Design and Distinguished University Professor<\/strong><\/p>\n<p><strong>Friday November 15, 2024<br \/>\n\t12:30-1:30 p.m.Meeting Both In-Person and by Zoom<br \/>\nDampeer Room,<\/strong><\/p>\n<p><a href=\"https:\/\/artsci.case.edu\/fridaylunch\/2024\/11\/15\/how-businesses-are-using-or-trying-to-use-generative-ai\/\" class=\"more-link\">Continue reading… <span class=\"screen-reader-text\">How Businesses Are Using \u2013 or Trying to Use \u2013 Generative AI<\/span><\/a><\/p>\n","protected":false},"author":101,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/posts\/1624"}],"collection":[{"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/comments?post=1624"}],"version-history":[{"count":2,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/posts\/1624\/revisions"}],"predecessor-version":[{"id":1626,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/posts\/1624\/revisions\/1626"}],"wp:attachment":[{"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/media?parent=1624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/categories?post=1624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/artsci.case.edu\/fridaylunch\/wp-json\/wp\/v2\/tags?post=1624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}